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Monday, November 27, 2017

INS ICO deserves Positive Review

The Grocery Industry, Reinvented : First Global Decentralized Ecosystem Directly Connecting Grocery Manufacturers And Consumers

Token Sale Opens In : 04 December 2017, Monday, 11:00 AM (GMT)

WHAT IS INS?

INS is the decentralized consumer ecosystem powered by blockchain

HOW INS TOKEN WORKS ?

  • Directly connects grocery manufacturers and consumers
  • Overcomes retailer domination
  • Offers a variety of smart contracts to facilitate operations
  • Uses the INS token as means of consumer loyalty program rewards

BENEFITS TO CONSUMERS

  • High-quality groceries cheaper than in stores
  • Groceries bought online easily and conveniently
  • Unlimited access to suppliers of choice

BENEFITS TO MANUFACTURERS

  • Full control of product pricing and listing
  • Marketing and promotion directly to consumers
  • Fast and detailed customer feedback

HUNDREDS OF MANUFACTURERS EXPRESSED INTEREST TO JOIN INS ECOSYSTEM

  • 7 out of Top-20 global FMCG manufacturers and more than 500 manufacturers in total are interested to join INS Ecosystem
  • Both local and global manufacturers from all around the world

TOKEN SALE

  • Start: 04 December 2017, Monday, 11:00 AM (GMT)
  • Hard cap: 60,000 ETH     Soft cap: 20,000 ETH
  • Token: INS  Token exchange rate: 1 ETH = 300 INS
  • Project protocol: ERC20
  • Payment methods: BTC / ETH / Litecoin / Dash / Bank Transfer

INSP provides additional 5% bonus to purchase INS tokens during the Token Sale

GROCERY MARKET DOMINATED BY RETAIL CHAINS

  • Retailer's bargaining power negatively affects manufacturers
  • Limited choice and high prices burden consumers
  • INS proposes effective measures to build a new fair grocery market
  • $8.5 Trillion global grocery market size by 2020
  • 30-50% average markup applied by retailers to supplier's prices
  • 60%+ average market share of top 5 retail chains in almost all countries

MANUFACTURERS SPEND HEAVILY ON TRADE MARKETING DIRECTED NOT TO CONSUMERS

  • Marketing is second largest expense for manufacturers after the cost of goods
  • 70% of marketing is spent on trade channels (i.e., wholesalers and retailers)
  • Most trade marketing campaigns are inefficient, leading to higher grocery prices
  • INS will enable manufacturers to provide highly efficient direct rewards to consumers with INS tokens

UNPARALLELED SHOPPING EXPERIENCE

INS will develop and publish well designed website and apps for customers to implement the user side of the on-chain access to INS smart contracts and access to products listed by manufacturers on the platform
  • Buy items listed on the platform
  • Participate in loyalty and referral programs
  • Provide feedback to manufacturers
  • Earn and spend INS tokens

ROADMAP

INS creates the leading decentralized consumer market used by broad audiences by maintaining a thriving ecosystem of consumers willing to buy everyday products at lower prices and suppliers looking to sell directly and surpass intermediaries. The INS team develops an open source technology required for running the decentralized INS ecosystem and creates a model to incentivize all participants.

FOUNDERS' EXPERIENCE IN ONLINE GROCERY


INS founders have more than 4 years of experience in the online grocery sector. In 2013, Dmitry and Peter founded Instamart, a leading same-day grocery delivery service in Russia.

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